Digital Marketing for Schools – Build a Stellar Digital Presence in 2020
Digital Marketing for Schools – Build a Stellar Digital Presence in 2020
The education industry is expansive! There is no dearth of schools offering the best of facilities to attract parents, students, and investors alike. According to data from the Ministry of Human Resource Development (MHRD), there were 1.3 million schools in India in 2011-12. They led to an approximation of more than 1.5 million schools as of today.
It is imperative to scale up the marketing techniques used by such schools to stand out in this competitive world and offer value for money solutions with the student’s better education and upbringing.
Parents are enrolling their wards in schools that provide the best infrastructure, teaching staff, modern teaching tools, best in class co-curricular exposure, and top-notch sporting facilities, etc. Our job here at Integrated Media Logics is to help you bridge the expectations gap between the school and the students on the digital channels.
A specific set of challenges present themselves as schools jaunt onto social media to use digital marketing solutions.
Let us talk about the solutions and how we can help you manoeuvre through it:
Challenge 1: Devising and executing a platform-specific social media strategy to engage the target audience.
Schools that believe in finding modern solutions to modern problems can benefit from having an influential social media presence. The schools need to set-up a reliable and secure framework that enables staff to better engage with parents, students, and other stakeholders.
The younger population communicates through social media platforms and base their decisions on what is trending, accessible, and engaging. With a growing sense of global awareness, students also play a significant role in influencing their parents’ decisions in choosing the most suitable school for themselves. Schools are not just a medium of imparting education but help in giving students a launchpad for their respective career goals.
Platforms like LinkedIn, Facebook, Instagram, and YouTube help schools create a distinct brand identity and propagate the services that set them apart from other schools. They are vital in creating a seamless channel for continual engagement and retargeting to capture the right following and spreading the community base. Integrated Media Logics specialize in creating platform-specific strategies to ensure that your school realizes its maximum potential via remarkable digital marketing techniques that are not only cost-effective but also RoI focused.
Challenge 2: Promoting your school with self-generated informative content with quality backlinks.
online presence and a constant flow of traffic to generate authentic leads depend on search engine rankings too. As easy as it to create and edit content, it is rendered useless without context and engagement that grabs the attention of your audience. Creating themed quality content with backlinks to the site from related resources is ranked amongst the highest valued organic ways to generate quality leads.
Potential leads inevitably look for websites of the service providers and, in this case, your school’s website. A good search ranking puts you high up on the scale of credibility with heightened chances of lead generation.
Integrated Media Logics provides vital content marketing services like search engine optimization, keyword-oriented website content, cross-platform promotion, featured articles. Quality blog pieces help in advertising information about your school and the facilities you have to offer. A website that is easy to find and navigate through promotes engagement and interaction is what all schools should aim for.
Challenge 3: Demographics, Big-data, and Ads for the win.
The internet-savvy generation of youngsters is career-oriented and has distinct needs and criteria while seeking the school that fits their choice. As a provider of educational services, a school needs to devise digital marketing strategies that convey your core message and services to the targeted audience that quickly gains traction. Every student has different needs, and the establishment of specific communication channels will help your brand gain visibility and target the users for Call to Actions thoroughly planned ahead.
The key to getting social media ads right is targeting “your audience.” We don’t shoot darts in the dark. Integrated Media Logics brings in that expertise. It’s useless to target areas, age groups, interest groups, and serve your ads to random strangers who probably do not require your services.
A smart advertiser invests in engaging with those who have shown interest in your services. Targeting is useful when your ad reaches people who are already familiar with your school, fit into a specific set of demographic, have visited your website, social media handle, or even submitted admission related queries. This group of people is more likely to engage with you and become clients. Not to forget the influence that children have over the decisions to be made by their parents. Hence, there is the need to fine-tune the messaging so that it penetrates deeper to reach both parents and students.
Integrated Media Logics helps you grapple with big data and boost your ads to full potential with retargeting, pitch your school to prospects, and generate quality leads for enrollment.
Challenge 4 – Time management and efficiency in execution.
Schools have an enormous amount of tasks to accomplish daily. Adding on the tedious and time-consuming task of running intricate digital marketing schedules and processes has the potential to take away from the effectiveness of the strategy. As important as it is, for schools to have an active online presence, it is equally important to make sure it doesn’t add to the already heavy-duty task of being an educator.
Integrated Media Logics uses automation solutions and a professional army of marketers to ease this process. Our processes are based on statistics modelling perfected over decades of experience in driving cost-effective processes. Our automation solutions decrease the requirement of spending extra time and money on resources to help you maintain efficiency in your digital marketing strategies. We are guided by our vision to help MSMEs flourish through personalized strategy and optimized spending. To add a human touch, you can always go in for external support. Crisp and compelling content variations prevent the content consumers from getting bored. At Integrated Media Logics, we provide the most suitable digital marketing solutions to put your school on the map and bring the people to your contact points.
In conclusion, digital marketing may seem like a daunting avenue to venture into, but navigation becomes a cakewalk with the right kind of guidance.
Integrated Media Logics is here to help you build a robust online presence, generate quality leads, and garner a prominent brand identity. Want to know more about our services, we’re just a tinkle away!