Proving in the times of a pandemic, the age of online retail is here to stay.

Continuously innovating and going beyond conventions are key features of Digital Marketing. In today’s pandemic situation, the future of the global market seems bleak. Medium and small enterprises are bound to be hit by an economic aftershock as a result of the ban on economic activities and social lockdown.

Owing to drastic losses and “physical distancing” norms which will become prevalent in the times to come, MSMEs in Delhi NCR are gradually making the inevitable shift from “brick and mortar” to online retail. Using digital marketing solutions the ultimate goal is to maximize their sales and returns on investment (ROI) while spending the least on cost-per-acquisition (CPA) to stay afloat.

While businesses have the options of implementing various digital marketing strategies like blogging, email marketing, and social media depending on their spending capacities, needs, and commodity/service to be sold; it’ll be a trial and error approach as of now to see what combination of strategies works the best for them.

Let’s tackle the basics of online retail before we delve deeper into the abyss of digital marketing:

• Social media profiles
• Profiles on online directories
• Good content marketing
• Email marketing
• PR Strategy
• Active online presence

These are some of the best marketing strategies to start your journey of online retail in the right direction:

Active online presence and accessibility:

Create social media profiles on across platforms like Facebook, Instagram, Twitter etc. These applications help you reach a wide audience and cover the majority of the internet using potential buyers and you can also get good insights on the customer behaviours and user demographic to build a stronger target audience. Keeping your contact details updated and accessible helps people get in touch with you as and when they feel like and helps in generating leads and recurring clients. MSMEs can benefit greatly from having such profiles to have easy access to millions of internet users who may require your products. Check out some easy SOCIAL MEDIA TIPS AND TRICKS TO GROW FOLLOWERS.

Got a happy customer? Ask them for a review, post it on your social media handles or website. Good word of mouth gives credibility to the brand and in turn, helps increase sales by motivating prospective customers to follow suit of the happy customer. As a business, you can always reach out to influencers to support your brand. Influencer marketing has taken online marketing by storm and is a proven method to grow your brand reputation. Geographical tagging also helps you find customers closer to home. For example, tagging Delhi NCR as the location while posting customer reviews.

Content Marketing:

Post blogs, articles, stories, and images talking about your brand/products/services. Creating a base to build is brand is the foundation of having a strong online presence, having a good reputation helps going a long way. Good content marketing will help MSMEs get the right kind of reach, visibility, and growth in leads. This also helps greatly in improving your search ranking across the internet. Wouldn’t you like to be the first name that pops up when your search for the product you provide? We can help you FIND THE CORRECT KEYWORDS too!

Find the right combination for yourself:

Try out different combinations of strategies and see what suits your business best and helps you grow. Don’t be stuck on one strategy, keep growing and adapting to online trends and technologies. When you write and publish a blog/article on your page, share it and then reshare it again on social media to create conversations about it, as an MSME you will not achieve your full potential visibility with a single article. Keep writing and sharing regularly for the right kind of effect.

Invest in a website:

It’s okay if you’re just starting and can’t invest in a website, stick to social media stores. But if you can invest in a simple, easily navigable website; do it. Talk about your brand, build a story, explain your products, this helps in increasing visibility, easy connectivity with clients and building a strong brand. Using your website to post blogs and content is a great way to gain search engine rankings.

Trend Check:

It is essential to follow leaders in market influencers in your field, they are on top of whatever is trending and helps you keep yourself up to date with the kind of content and activities that’ll help you bring more visibility to your brand. Creating a connect with these influencers, you can create a big buzz around yourself. Here is a list of DELHI NCR INFLUENCERS TO FOLLOW to start.

Parallel platforms:

Trying out a parallel platform to promote yourself is a great idea! Promote your expertise as an MSME, share valuable information in entertaining and interactive formats to create a wider audience. Create videos on youtube talking about your brand and the products you offer, create podcasts on Spotify, or maybe launch an app with easy payments and EMI options.

There’s a world full of opportunities out there, Digital Marketing solutions are far and many. Being a city with better provisions, it is easier for MSMEs in Delhi NCR to advocate themselves through digital marketing to bridge the gap between the customer and the product. Want to try out any of these digital marketing solutions? We’re just a click away, CONNECT WITH US for the marketing solutions that fit your MSME the best.